Why we’re here
To harness the power and grit in everyone, empowering them to lead healthier, happier lives.
What we do
We provide an inspiring environment and passionate professionals to realise the very best of every body.
Specialty facilities at PURE Fitness include the world’s first 270° Immersive Fitness™ studio, dedicated boxing and kickboxing spaces, power lifting platforms, athletic turf, movement zone, Life Fitness and Technogym equipment, Iron Grip and Eleiko Free Weights, Performance Cardio, and a wide variety of training methods in our fitness centres. More advanced training tools include Kettlebells, Bulgarian Bags, Pilates Reformer, TRX and Medicine Balls.
With prime locations in Hong Kong, Shanghai and Singapore, PURE’s international team consists of AASFP certified trainers and passionate instructors who lead over 50 types of Group Fitness classes weekly – Les Mills programmes, Immersive Cycling THE TRIP™, Pilates, TRX® Suspension Trainer and Rip Trainer, Barre, SelfMyofascial Release, various dance classes, and a series of freestyle circuit class options such as Tabata. In addition to our live classes, a vast range of Virtual Fitness classes provide further convenience and flexibility. Complementing these exhilarating fitness experiences are Small Group Training (SGT) available in Singapore, Private Dance/ Pilates sessions, workshops and special events with guest teachers from around the globe. In December 2019, we officially launched FUZE – an electrifying new boutique training concept that’s firing up the fitness game with high-voltage programmes, personalised coaching and world-first launches.
Always championing innovation in fitness, PURE Fitness launched Innovation Lab in June 2017 – Hong Kong’s first fitness product-testing hub that offers exclusive, sneak-peak access to the latest cutting-edge technology in fitness. As part of offering an extraordinary workout experience across Asia, we curate techie, progressive, functional and fun stuff for the fitness community to engage them in feedback and shape the future of fitness together.
Nutrition is a critical component of a complete healthy lifestyle. And at PURE, it’s personal, flexible and sustainable. No fads, just expert advice and programmes that work – and keep working. PURE Nutrition is rooted in “One Body, One Mind – Nourish Them Well”. Our certified nutritionists recognise everyone as an individual. Programmes are tailored to and driven by individual goals and designed for longevity. PURE Nutrition equips people with the knowledge and tools to identify what to eat and when; to be well-educated and supported along the way with progress monitored every step of the journey. Both PURE Cardholders and non-PURE Cardholders are welcome.
FUZE by PURE Fitness is group training with a bang! FUZE introduces an electrifying boutique training concept, designed to fire up, ignite and inspire the fitness journey. Uniquely combining a boutique gym environment with world-class strength, boxing, cardio and functional HIIT (high-intensity interval training), FUZE offers hands-on coaching, ambitious challenges, and a clear path to results. Boutique buzz x variety and progression. Sweat and intensity x luxe amenities. FUZE by PURE Fitness is where you burn it to earn it.