Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food, PURE Online and FUZE. PURE Group has locations in Hong Kong, Shanghai, Beijing and Singapore.

PURE Yoga has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world.

PURE Fitness offers the industry’s best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors.

PURE Pilates – elegant group Pilates training for redefining your form! 

Together with nood food’s healthy-licious cuisine, PURE Nutrition’s tailored programmes as well as FUZE’s innovative small group training, the PURE Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle. The Group currently has over 100,000 clients and more than 2,000 employees.

Our Vision

To inspire and support healthier, happier lives.

Our Mission

Provide premium experiences for body and mind – where the community feel special, and motivated to explore and progress to the best version of themselves.

pure-360.com.hk/