Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, pureform Pilates, PURE Nutrition, nood food, KURIOS, PURE Online and FUZE. PURE Group has locations in Hong Kong, Shanghai, Beijing, Singapore and New York.

PURE Yoga has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world. PURE Fitness offers the industry’s best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors. Together with KURIOS’ globally sourced function-meets-fashion products, nood food’s healthy-licious cuisine, PURE Nutrition’s tailored programmes as well as FUZE’s innovative small group training, the PURE Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle.

The Group currently has over 100,000 clients and more than 2,000 employees.

Why we're here

We inspire and help people to lead healthier, happier lives.

What we do

Through Yoga, Fitness, healthy eating and activewear, we offer a complete lifestyle experience driven by a passionate customer-focused culture.