Founded in 2002 and headquartered in Hong Kong, The PURE Group is Asia’s leading premium lifestyle brand that includes PURE Yoga, PURE Fitness, PURE Pilates, PURE Nutrition, nood food, PURE Online , FUZE, and Re:set by PURE. PURE Group has locations in Hong Kong, Shanghai, Beijing and Singapore.

PURE Yoga has a wide variety of yoga and meditation classes and private yoga programmes, including workshops with renowned teachers from all over the world. 

PURE Fitness offers the industry’s best from around the globe, encompassing strength and cardio training in addition to dynamic group classes led by passionate world-class instructors. 

PURE Pilates offers group reformer Pilates training to tone the physique, improve postural alignment and enhance flexibility.

PURE Nutrition’s tailored programmes, nood food’s healthy-licious fuel, and FUZE’s innovative small group training add to the PURE Group’s integrated community - dedicated to helping people lead a happier, balanced 360˚ lifestyle.

Re:set by PURE takes a fresh and intelligent approach to wellness with a world-first wellness space. Science-backed modalities are tailored to each individual, providing a personalised plan led by Re:set Coaches to address targeted needs. For anyone who is burnt-out, drained or stressed – because everyone needs a mental, physical and emotional Re:set to feel their best again. 

The PURE Group is an integrated community dedicated to helping people lead a happier, balanced 360˚ lifestyle. The Group currently has over 100,000 clients and more than 2,000 employees.

Our Vision

To inspire and support healthier, happier lives.

Our Mission

Provide premium experiences for body and mind – where the community feel special, and motivated to explore and progress to the best version of themselves.

pure-360.com.hk/