Diversity & Inclusion Training

PURE front-line teams recently participated in an empowering D&I 1-day workshop facilitated by our NGO partner, WEDO Global. The session focused on the vital role of leadership in building an inclusive company culture, exploring the key elements that ensure a truly equitable and welcoming environment.

HKIHRM HR Excellence Award 2024/25

We were honored to receive the Merit Award from [HKIHRM] Hong Kong Institute of Human Resource Management in the Grand Award of Diversity & Inclusion category! This recognition affirms our ongoing commitment to creating a workplace where everyone can thrive. With a diverse workforce representing over 30 nationalities, we can design and offer an extensive selection of classes and services that cater to various cultural preferences. This diversity also enables us to collaborate with corporations and NGOs in hosting more D&I events and contributing to our community.

Long Service Award & Employee Award Presentation 2025

We are truly proud to have so many dedicated team members and amazing colleagues who continuously demonstrate their commitment to PURE. We celebrated our team's incredible contributions and milestones, including over 50 employees marking 10, 15, and 20 years with PURE — your loyalty is truly remarkable. We also honoured our Best Employees for their exceptional performance and recognised our core values of the PURE PATH among Cardholders and colleagues. Their devotion fuels our passion to empower people through a lifestyle of 360 wellness. Congratulations to all our inspiring award winners!

Lunar New Year Fai Chun Workshop

More than just ink and paper, our Lunar New Year Fai Chun workshop was about connecting with our community and celebrating tradition. The exquisite Chinese calligraphy added an extra layer of fun and artistry. So inspiring to see everyone's unique creations come to life!

Pride Party

We take great pride in our diverse workforce! Our team comes from a wide range of backgrounds, making each of us and our company culture unique. PURE honours and champions the LGBTQIA+ community and in celebration of PRIDE month. We came together to celebrate diversity and inclusiveness in colourful attire, participated in fun games and had a grand time!
 

PURE Annual Dinner 2024 - BOWS & BLING

After a long wait, the highly anticipated PURE Annual Dinner finally made its grand comeback post-pandemic! The theme for this year, Bows and Bling, was a sight to behold as everyone arrived in stunning, glamorous outfits, hoping to win the prestigious Best Dressed Award. Together, we created a night filled with unforgettable moments, where laughter, music, performances, and celebration permeated the air. From captivating dance performances to impressive singing and rap verses, the PURE X Factor saw our teams from different departments take the stage to showcase their incredible talents. The night was also a golden opportunity to recognise and appreciate the remarkable milestones the PURE family achieved in the past year.

Pilates Staff Class

To promote the physical well-being of our employees, the PURE team took an active approach and participated in several Reformer Pilates staff classes prior to the launch. This not only helped improve their posture but also toned their muscles.

Massage Day

We value the importance of relaxation and rejuvenation! Enjoying massages to relieve neck and shoulder tension offers our team a wonderful opportunity to unwind and refresh after a productive day.