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Head of PURECAST
Shanghai | Full Time
Responsibilities

Responsibilities:

  • Lead the E2E development and management of PURECAST, the Group’s digital platform – an online business platform that includes online content (livestreaming and on-demand), online product, e-commerce, social media, digital marketing as well as the offline resources such as production studios and event sites
  • Formulate strategy and drive PURECAST business development in multiple markets, with a primary focus in China
  • Manage and lead the China PURECAST team and collaborate with I.T., Marketing, Sales, Operations and Teachers to operate PURECAST
  • Develop China PURECAST marketing plan, content strategy, product roadmap with the aim to grow brand awareness, generate leads and build up user base
  • Identify and prioritize individual market needs, evaluate user experience, and review customer journey for new content / product development and existing content / product improvement
  • Execute and implement content and product strategy to acquire and retain users, including offline dimensions such as studios or experiential events
  • Manage and create content marketing calendar for multiple channels and with multiple partners
Qualifications

Requirements:

  • Degree holder with major in Computer Science, E-commerce, Marketing or related disciplines
  • At least 7 years or above working experience in digital platform / online business / online content in the China market, international exposure is an advantage
  • Start-up and/or development experience in building digital platforms (app and web-based), online content development and management (livestreaming and on-demand), e-commerce, social media & digital marketing
  • Experience in leading and managing a digital platform / online business / online content interdisciplinary team (product, engineering and design)
  • Business-minded and able to achieve business objectives, with a track record in driving results across functions (i.e. Marketing, Sales, Operations) and business units
  • Passionate in Yoga / Fitness is an advantage
  • Proficiency of written and spoken English and Mandarin
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